- Capture the spirit of the events for those who can't attend
- BBC at the forefront - experimental technology
- Make use of the millions of people at the festival
- Bring it into people's homes + pockets
- Convey the nature and themes of the festival to those who want to attend but cant for whatever reason
- Something unique to the BBC as a brand
Desperados
- Music + purpose
- Experiential + inspire physical participation
- Think about spaces that bring people together - will you create a whole new event or tap into existing ones
- How can the idea be bigger than the physical space
- House Party Unplugged
- Groundbreaking but grounded
- Avoid cliched Mexican themes
- See Rules on Responsible Commercial Communication
- Music + positive change
- Similar: Age UK, Oxfam, Coca-Cola Share A Smile
Hasbro
- Party game for young adults
- 16 - 26 year olds
- Not too edgy - no drinking :(
- Reimagine or subvert existing media/games
- There are loads of variations on Bop It/Monopoly/Risk etc, could look into that
- Self contained - no app or screen or anything needed to play
- Nail the big idea but theres room for craft
- How to position and promote your game
- Strive for uniqueness
- Keep it Simple
John Lewis
- Be true to the brand
- For time short urbanites - value newness and unique products
- More than just shopping - aspiration, inspiration & more often than not an experience
- Avoid retro route - modern, looking forwards
- Think beyond just the stores themselves
- Don't focus on London - needs to be accepting to everyone
- Research into what people get out of John Lewis
- Context is key
- Realistic but not boring
- About building relevance - not profit
BRIEF B-B-BREAKDOWN
- Trying to ascend from just shops/products - socially relevant experiences
- Interactive - people based - research needed as I don't know what normal people like
- Realistic aspirations - nothing mental and unachievable (well, nothing too mental)
- Simplicity is key, nobody can be bothered with a complicated interactive shopping experience
- Avoid cliches - whatever I think of straightaway needs to be dismissed or heavily developed
- Spirit of the event (BBC) - I go to a lot of gigs and music/performance is a big influence of mine so I think I'd enjoy that and have the mindset to make something engaging
- Connecting people all the time - does an app have to be developed? Don't fully understand how that kind of thing works
- Look at reinvention first to see what is successful and what isn't - and importantly, what was successful but isn't anymore
- Beyond shops to other physical places people can interact in
- Try to be consistently realistic without being boring
- Focus on spaces that bring people together - gigs/cinemas/rallies/talks/lectures/sports etc
- Capturing the nature of the brand - the feeling of Edinburgh Festivals through the eyes of a performer or member of the audience, the experience of shopping at John Lewis (and taking out a mortgage to buy a christmas tree)
- Re-write and challenge the brief
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