- Making the Edinburgh Festival accessible to a worldwide audience
- Allowing people to find acts and performances they might not be aware they would really have an interest in
Task
- Use technology to allow the festival to reach our and include those who aren't there with the spirit of the Festival
Achieve
- The BBC wants everyone who has an interest in the Festival, ticket or not, to be able to experience & enjoy it in some capacity, regardless of where they are
- Unification & brand recognition
Benefit
- People who can't afford to or can't get to the Edinburgh Festival
- The BBC - they would look welcoming and inclusive
Message
- Unity - sharing/talent/recognition
Audience
- Millions of people worldwide - specifically people geared towards the performing arts - musicians/poets/actors/dancers - creative types etc
Delivery
- Using modern technology - through an ad campaign or an application - something easily accessible and inclusive
Problem
- Creating the successful idea to base something like an app around - need to research advertising methods - why people buy what they do + how they shop
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