Monday, 16 November 2015
Do Judge a Book by Its Cover - development of type
I decided to commit to making the type as professional as I could by hand by ensuring that all the letters would be the same size and would fit into a series effectively by using type matrix grids. This is something I wouldn't have even considered if it hadn't been suggested during group feedback, so that exercise has been massively helpful in my development of ideas for this brief. I've tried to create a robotic kind of text with hard edges to allude to the science based theme of this book. Instead of making a whole alphabet I just designed the letters I'm going to need for the title itself, and I think that it's been really helpful in allowing me to explore my understanding of type and its importance within a design like this. I hope to be able to further explore this use of matrixes and custom alphabets in future briefs.
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