The latest album by King Gizzard and the Lizard Wizard has been released, and I’ve started to develop ideas for a separate project surrounding it.
The album only exists digitally, as the band have not put the music into a tangible form. So no records, cds or tapes or anything exist with this music on. Their site encourages fans to make their own versions of this record however they want, they even provide all the necessary files to do so. I love this guerilla marketing strategy, it gives the music this extra dimension of universality, and feels very much like it belongs to everyone and no one at the same time.
I want to try to make some cassette tapes to go alongside a series of illustrations for the songs. Although, the way the album is set out makes it more of one huge sprawling song across the time frame, rather than the songs being very distinct themselves. Not sure how exactly to approach that yet, as it's hard to pull certain things from each song, as sometimes it's hard to know exactly where they begin and end.

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