I had some difficulty with the design of Loki, because he doesn't fit into the stocky mold of a Viking god, being a slippery boy known for sneakiness and mischief. I wanted him to have a reserved look rather than the big blocky look of Thor and Odin, so I based his design on more snakelike imagery. I found that simplicity was the way forward too, as I was trying to recreate his horned helmet and elaborate shoulder pads, but when I tried to put too much detail into this aesthetic it just became lost and didn't look like anything. After a lot of faffing, I decided to reduce these elements to basic shapes to communicate the general aesthetic rather than trying to visually replicate Viking armour in circles and squares.
This process has been something I've been adapting to loads this year, focusing on ideas rather than fiddling with visuals to an extent that the image is diluted and the concept lost.
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