This week we've finalised what we want to do for our advert, the basic concept is to splice together several movie clips (from films that have been featured on MUBI in the past) in a way that will create a narrative running through the advertisement, complimented by written text that explains the actual site. For example, we'll have some information about pricing per month, and as if in response, a clip of Han Solo celebrating in the Millennium Falcon. This humour is the backbone of our approach to this whole thing, as we as a group feel that MUBI kind of takes itself too seriously as a service, like it's in some way too 'arty' for people who aren't massive film buffs, which would alienate that whole audience. We want to appeal to that missed audience with a bit of self referential humour.
In keeping with this, I've collected suitable clips from a few of the films featured on MUBI, such as Sam Jackson asking "I'm sorry, did I break your concentration?" and E.V.E from W.A.L.L.E giggling to herself. The reason I chose clips such as these is that they are vague enough when taken out of context that we can utilise them to look as if they're responding to the advert they find themselves in, and write our script around that whole idea.
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