Me Matt and Connell met up as a collaborative group today for the first proper time to get some ideas flowing in response to the MUBI brief. It's good that we all have a communal interest in films and how they're marketed, as I feel we've got a shared contextual knowledge that'll work really well when generating ideas for this project.
We discussed advertising campaigns for other streaming services such as Netflix, NowTV and Amazon Prime, as we all agree that we want to do something different to those advertising campaigns but appreciate that they're popular for a reason, so they must be doing something right.
Our aims going forward are:
Start to research other streaming service advertisements
Look at past films that have been featured on MUBI
Brand backgrounds
Investigate film industry connections - Sundance, HMV etc
Think about where specific adverts are best utilised - inside cinemas, IMDB, Rotten Tomatoes
Pirate sites/films off the internet - how to motivate people to part with money and not just take off the internet for free
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